The last decade has seen fintech startups and digital banks reshape the way India thinks about money. From instant loan approvals to one-click investing, financial technology has captured the imagination of a generation of investors who expect speed, transparency, and convenience at their fingertips.
The fintech industry in India has reached a market valuation of $31 billion and is projected to climb to $150-160 billion by 2025. Yet, one question often surfaces: What happens to traditional financial companies? Do they fade into the background, or can they reinvent themselves for a tech-first future?
Legacy firms that once defined the industry are not standing still; they’re evolving with the times. Among them, Ashika Group stands out with its 30+ years of expertise. Recently featured in The Times of India, the founders Mr. Pawan Jain and Mr. Daulat Jain showcased how enduring values and forward-thinking strategies can drive relevance in a fintech-driven era.
Read Ashika Group’s full feature in The Times of India.
Fintech companies have disrupted nearly every vertical of finance, including broking, lending, and wealth management. Their rise has been driven by two forces: customer-first simplicity and digital-first delivery.
Traditional financial companies, on the other hand, have long been associated with physical offices, paperwork, and slower turnaround times. To stay relevant, they needed to evolve by fundamentally reimagining how services are delivered, how clients interact, and how scalability can be achieved without compromising trust.
One way traditional players are reclaiming ground is by offering the same convenience fintech companies promise, but with an added layer of legacy credibility.
The Dhanush app, Ashika Group’s flagship trading and investment platform, is a strong example of this evolution. Instead of being limited to equities alone, the app brings together trading, mutual funds, IPOs, bonds and even loans into a single digital interface.
For investors, this means one secure login, one dashboard, and one seamless experience, all backed by a company with a three-decade track record.
Another differentiator for legacy financial institutions is their ability to merge global best practices with local accessibility.
Ashika leverages Bloomberg terminals for real-time market data and analysis tools traditionally reserved for institutional investors. By combining such high-grade intelligence with retail-focused offerings, firms like Ashika democratise access to professional-grade insights, helping individual investors to make smarter, faster decisions.
While fintechs rely heavily on apps and algorithms, traditional companies often have an underrated strength: human networks.
Ashika’s pan-India partner network is a case in point. By equipping its partner network with digital tools, Ashika has built a hybrid model where human expertise and digital efficiency work hand in hand.
For clients, this means the assurance of talking to a trusted advisor when needed without losing out on the speed and transparency of technology.
Technology adoption is only one side of the story. To thrive in the new landscape, companies must also rethink their business models. Ashika has consciously transitioned to an asset-light, fee-based structure. This ensures scalability, agility, and resilience qualities that are critical in an industry constantly disrupted by regulation, technology, and competition.
Ashika Group’s philosophy is rooted in trust, transparency, and long-term value creation. This is reflected not only in how it manages client wealth but also in how it governs its own organisation with inclusive leadership and a client-first approach.
The rise of fintechs and digital banks has undeniably reshaped the financial landscape. But the story is not about disruption versus extinction. It’s about reinvention.
Traditional financial companies like Ashika Group show that with the right blend of technology, governance, and values, legacy institutions can remain not only relevant but also indispensable.
As India moves toward its ambitious $10 trillion economy goal, the future of finance will belong not to fintech or traditional firms alone but to those who can combine the agility of startups with the wisdom of experience.
Want to know more? Read Ashika Group’s full feature in The Times of India.
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